7-Second Thoughts July 10, 2023

Marketing is remembering

Make it clear what you’d like your prospect to do next.

At the end of a sales call, email or web page

You never want your prospect to think

Now, what did you want me to do again?

See if this helps:

Try ending your emails, DMs or even your sales calls

With a question

And nothing more

Without any thank you’s

Or even a sign-off.

It may seem impolite

On the contrary

It is one more way you’re adding value

By making it as easy as possible

For your prospect to help you

Help them.

Does that sound make sense?

Like this message?