Make it clear what you’d like your prospect to do next.
At the end of a sales call, email or web page
You never want your prospect to think
Now, what did you want me to do again?
See if this helps:
Try ending your emails, DMs or even your sales calls
With a question
And nothing more
Without any thank you’s
Or even a sign-off.
It may seem impolite
On the contrary
It is one more way you’re adding value
By making it as easy as possible
For your prospect to help you
Help them.
Does that sound make sense?