Your marketing should be as equally valuable to your current clients as your prospects.
Even after the sale of your product or service
Your clients should be able to continue to gain as much if not more of the valuable insight they received from you
Back when you were still an unknown entity.
Because they’re working with you 1 on 1
Your continued insight from your marketing
Becomes exponentially more valuable
Which means they can do things like:
- Ask you follow-up questions, or …
And this is when you really know your marketing is working
2. Start quoting YOU back to YOU
Not knowing where they first heard the insight.