7-Second Thoughts October 23, 2024

More like Done-To-You

A “Done-For-You” service should never imply “Done-Without-You”

More and more of my SaaS clients 

Without any intention on my part

Are becoming super interested in how I’m able to get their whole team to answer all of my questions

Complete all of the homework assignments

And show up to all of the meetings 

An hour a week 

Every week

Week after week after week

For 12 weeks

At a 90% attendance rate

This gives me hope

As I see more and more of my friends who work at behemoth companies where they’re asked to learn new software that’s supposed to make their jobs easier

But instead

Makes their lives miserable

To the point that they’re ready to quit

What on earth does this have to do with homework and meetings?

Because building a Done-For-You product requires so much time, money, effort and…

Guessing

The kind of guessing that costs both client and provider

A literal fortune

Rather than guess, give homework

Giving homework

Even before the kickoff

And making it extremely obvious as to its relevance

Gets everyone to attend the meeting

Making it undeniably clear that you’re using everyone’s answers to inform your next move

Which gets everyone to show up to the next meeting

And the next

And the next

And the next

Because the attendees know

As the meetings go on

That they’re not meetings at all

But rather … a collaboration

That allows the software builder to do their job

And guarantee that the product the client bought is:

On-time

On-budget

And delivers exactly what the client wants

In the client’s own words.

I’m here,

Kevin

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