What if you moved your newsletter sign-up to the first 7 seconds of your homepage instead of the last?
Right after you said what you do
And why your prospect should care.
See if this helps:
Try giving your prospect the option of allowing you to take another 7 seconds tomorrow
And the next day
And the day after that
To break down what you do
And why they should care.
That’s what a simple, 7-day email intro course can do for your personal brand.
You’re essentially giving your prospect
7 days to break down your homepage into its simplest parts
P.S. After you finish your email intro, don’t be surprised if it inspires you to go back and change your homepage headline.
As my software developer friends like to say, that’s a feature, not a bug 🙂
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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