7-Second Thoughts September 6, 2023

Moving target market?

If you’ve got consistent outreach, you can switch all you want.

There can be a feeling of uneasiness, doubt and even panic

About switching your target market

Does it make me look flighty?

Does it hurt my brand?

Should I just stick with my current prospects even if business has taken a downturn?

Here’s the thing:

If you’ve developed a consistent method of outreach

Let that be the final judge

In other words

If what you’re saying to your prospect can still help their business

Make the switch

And gauge your success

By the quantity

And quality

Of the response.

I’m here,


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