If you’ve got consistent outreach, you can switch all you want.
There can be a feeling of uneasiness, doubt and even panic
About switching your target market
Does it make me look flighty?
Does it hurt my brand?
Should I just stick with my current prospects even if business has taken a downturn?
Here’s the thing:
If you’ve developed a consistent method of outreach
Let that be the final judge
In other words
If what you’re saying to your prospect can still help their business
Make the switch
And gauge your success
By the quantity
And quality
Of the response.
I’m here,
Kevin