Or is it more important that they care about what you do?
I’m not sure if this is a good thing or a bad thing
But lately, my prospects have been showing up to sales calls
Fully engaged and totally game
To let me ask a few questions about their prospect
Without even introducing myself
But I haven’t mentioned the craziest part.
Often we get halfway through the call
When they see the magic that’s happening:
They can finally talk about their business
Perhaps in a way they hadn’t been able to before.
It’s a lovely a-ha moment
Before they look at me
As if I’m practicing voo-doo
Or like I’m a magician who guessed their card
Before they blurt out:
I’m sorry, what exactly is it that you do?
And that’s when I know we’ll be seeing each other again ????
I’m here,
Kevin
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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