Would you rather have a website that tries to please everyone or just your ideal customers?
A friend of ours came to our home after we’d recently moved in
And ooh-ed and awed over the interior.
Within a couple of months she bought a home of her own that needed some love
And a thorough paint job
And asked us for our painter’s contact info
Whom we recommend to EVERYONE
(Brad at Spray Masters – tell ’em The Freidberg’s sent ya 😉
But after noticing a speck of paint on the trim of our dining room baseboard
She went with another painter whose work she’d never seen
And the results were bad enough that she was too embarrassed to have us overUntil she could repaint 😔
See if this helps:
There will be prospects that come to your website
And read a word or find a flaw not to their liking
And go with your competitor
You can’t win ’em all ¯\_(ツ)_/¯
But as long as it delights your ideal customers
You will be in “high cotton”
And there’s a much better chance the ones with a negative reactionWill be back 📳
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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