Rather than focus on a catchy name for your new productized service, focus on the value you’re offering your client.
It happens to all of us
We come up with an idea
For a brand new offering
And immediately want to name it
Because we feel like if it doesn’t have a catchy name
It won’t be worth our time to flesh out the idea
When in reality
The name is the least important part
You can literally make it up at the very end
And change it later if you don’t like it
Because all your client cares about is the offer
And even more so
Understanding the offer
If you spend the majority of your time
Clarifying the offer itself
The right name
Or even the good enough name
Will come to you
At the very end.
P.S. PRO TIP: Catchy names can actually make it harder for your prospect to understand what they’re getting.