If your prospect arrived at your office, would you:
Immediately start asking them questions like:
Where do you want to go next?
How about here?
You wanna go here?
No wait, check this out over here!
See if this helps:
Your reader is very likely to skip over your top navigation anyway:
And go straight to the headline.
Why not relieve them of that split-second decision
And go right into what you do and how you can help them.
It’s actually a much cleaner
More sweet -smelling experience
That’s far more likely to encourage them to stick around and
If they like what they see
Come back soon
Ya hear? 🤠
P.S. Yes, you can still have navigation (which are really just links anyway). Just put those links in the middle of the page at a point where they’ve had a little time to settle in before they start making some serious decisions.