Give your reader just enough to want more.
The biggest benefit to having a daily, weekly or even monthly email habit
Is developing the craft of saying the most important thing right now while you have your prospect’s attention.
While holding back enough to make them want to come back if they so choose.
Some emails (and web pages) will be longer. Some shorter. You will find your own rhythm.
But all roads eventually lead to:
The Movie Trailer
Yup, the long one where you tell your reader the whole darn plot
Wait, what? Everyone dies?!
And they still buy a ticket anyway 🍿
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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