Did’ja ever notice that when your email talks to more than 1 person, you get zero responses?
What’s the deal with that?
Here’s the deal with that:
Whether it’s a direct email or an email blast like this one
If if feels like the writer’s attention is divided
The people on the receiving end’s attention is equally divided
See if this helps:
If you want a response
Focus on only one person rather than:
Dear, People
But don’t take my word for it:
Just in case you ever wanted to test this whole
Only talk to one person at a time theory
Send out 2 emails
In one, ask 1 person for something that requires a response
Hey there, can you do me a fave?
Now send out another email where you ask two people for a response:
Hey there, can you do me a fave?
And see which one gets the better response and which one lets people hide in the back of the class 😏
I’m here,
Kevin
P.S. Stop me if you’ve heard this before but: The same rules apply to your website. Please keep your words focused on one reader at all times 🧘♀️
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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