You’re writing plenty. So much so you don’t know where to put it all.
Think about it:
You write to your prospects
Your current clients
You write proposals and pitch decks and sales scripts
You probably house a library-of-congress-level of Grade-A content right now.
Here’s the thing:
If you’re an expert in your field
You are rarely if ever at a loss for words
And for good reason
That’s how you became an expert!
But without a place to put those words
Where your prospect can internalize it
And act on it
On their own terms
You’ll be awfully tempted to dump all of those lovely business words
On your website
Forcing your prospect
From a firehose.
P.S. Tomorrow: Saving your website and your prospect by putting out martini levels of business words🍸
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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