7-Second Thoughts January 24, 2023

No new words

You’re writing plenty. So much so you don’t know where to put it all.

Think about it:

You write to your prospects

Your current clients

Your friends


You write proposals and pitch decks and sales scripts

All day

Every day

You probably house a library-of-congress-level of Grade-A content right now.

Here’s the thing:

If you’re an expert in your field

You are rarely if ever at a loss for words

And for good reason

That’s how you became an expert!

But without a place to put those words

Where your prospect can internalize it

And act on it

On their own terms

You’ll be awfully tempted to dump all of those lovely business words

On your website

Forcing your prospect

To drink

From a firehose.

I’m here,


P.S. Tomorrow: Saving your website and your prospect by putting out martini levels of business words????

Like this message?