You have to give your website visitor “rocks across the river.” ~ Donald Miller
If your website is a river you’re asking your prospect to cross
Give them each step to get across it.
If you put a rock too far out of reach
Even if there’s another one much closer
But just below the muddied water
No matter how inviting that just-out-of-reach rock looks
They’ll turn back.
See if this helps:
Provide a crystal clear path
For your prospect to follow
That adds value
To her or his professional and personal life
Every 7 seconds of your homepage
So that before they know it
They’ll entered their address
Or their phone number
Hoping you’ll get back to them 😅
P.S. This email was inspired by one of the greatest writers I know. Her first novel debuts in September and apparently Leif Enger (of Peace Like a River fame) is just as big of a fan. You may pre-order “The Net Beneath Us” here
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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