Having lots of choices on your website can stress people out
If you sell only a few products or services
Your prospect is practically begging you to
Tell them where to look
What to read
What they can click on
What they cannot
It’s like shopping with a 3 year old!
No links, navigation or anything that takes them away
From an offer
That’s so good
Your prospect thanks you for
Holding their attention hostage
Until they had no choice
But to
BUY NOW
I’m here,
Kevin
P.S. If you missed yesterday’s email – you can still send your visitor down the rabbit hole – it’s just a hole of your choosing 🙂