7-Second Thoughts February 9, 2022

Not a fan of “Choose your own adventure”

Having lots of choices on your website can stress people out

If you sell only a few products or services

Your prospect is practically begging you to

Tell them where to look

What to read

What they can click on

What they cannot

It’s like shopping with a 3 year old!

No links, navigation or anything that takes them away

From an offer

That’s so good

Your prospect thanks you for

Holding their attention hostage

Until they had no choice

But to


I’m here,


P.S. If you missed yesterday’s email – you can still send your visitor down the rabbit hole – it’s just a hole of your choosing 🙂

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