However you write the web page that offers your highest-revenue-generating service, make sure that every 7-10 seconds worth of content is high enough in value that you’d feel comfortable sending it directly to your prospects and clients
And here’s how:
Ask yourself questions that naturally lend themselves to emails.
These emails, by and large, should solve problems for your prospect.
With a little consistency, this kind of problem-solving eventually leads to a deeper insight into what’s keeping your prospect from buying
And content that your audience feels that they cannot live without
You could call it leverage.
Ultimately, these insights and content should ladder up to a sales page that …
Rather than sitting at home
Waiting for the phone to ring
Can literally be shipped out –> insight by insight –> directly
To your prospects and clients.
Does that make sense?
I’m here,
Kevin