Time blindness can happen when you get sucked into something and don’t realize how much time has passed.
Longtime subscriber Dave Mabe writes in wanting to publish more but finding it difficult to find the time (used with permission)
Hi Kevin,
I like this email. I write a weekly newsletter. I am comfortable with the frequency, but I know I could write more often. I’ve thought about writing more but I’ve always felt like I would fundamentally have to change the way I write to actually do it.
Emails would be more frequent and would HAVE to have less meat on the bone than what I’m used to.
I know it would be better for my biz – I’ve heard Jonathan Stark preach so much about the daily frequency and I get it – but it takes me an hour or so to write my weekly email.
Would love to hear your thoughts on this situation and transitioning.
Hey Dave, to me, and this is where it gets weird because it makes no sense, but I personally publish more because it’s easier.
And takes less time.
Would you ever consider setting a timer for 25 minutes and gently and lovingly but also firmly telling yourself that you’re clicking PUBLISH when the timer goes off – warts and all?
I only say this because that’s how I started. And in my case, I told my readers as much – that I’m trying something new where I’m going to send out the email regardless of whether it was up to my usual standards.
How would you feel about that?
Seriously no right answer. Just posing the question.
Dave writes back …
Great idea, Kevin. I just timed myself this morning and did it in 30 minutes all-in. That included 5 minutes of pointing and clicking after writing it. Maybe there’s hope for me. 🙂
Thanks for the suggestion.
I do feel like most of my ideas would do better as longer-form content so I might need to repurpose them. Did you find that to be the case? If so, do you have an outlet for those types of ideas?
First of all, Dave!!!!!! Nice work! Please give yourself major kudos for taking the leap.
I still do longer-form content from time to time.
I just make sure it’s still within the 25-minute timeframe.
Which is kind of another cool part about this.
If you stick to shorter time periods but do it more often you start to get much faster.
To the point that what used to take you an hour and a half you now crank out in a 1/3 of the time.
If you do find that you want to get really longform, you might break it up into a 3-, 4- or even 7-part series and turn it into a sequence.
I’m remembering our mutual friend Mr. Stark doing something similar with a sequence equating his experience with someone selling firewood in Maine with value pricing (hopefully that’s enough keywords if you want to find it on his website)
I’m here,
Kevin
P.S. Today’s email was indeed a bit longer than usual but still written in 22:34, including the new footer below.