If your website talks to EVERYONE, how’s your prospect supposed to know you’re talking to them?
You’d never hop on a sales call and start giving a grand speech as if your prospect wasn’t right there.
Ladies and gentleman, welcome to my business!
That’d be weird, right?
When I work on your website, every question I ask and every note I take is fixated on your ideal prospect.
Just one.
Because that’s who you’re going to sell to.
See if this helps:
Website: Gentleman’s Gazette clothing retailer – Minneapolis, MN First 7 seconds of gentlemansgazette.com:
BE A GENTLEMAN & LOOK THE PART As soon as you arrive, this bespoke high-end fashion boutique greets you as if you’re the only person in the world.
I’m here,
Kevin
P.S. Check this out. These are the 7 StoryBrand questions I use to get your website laser-focused on your prospect. Give it a whirl and if you reply to this email with your answers we’ll run through them together. Sound like a plan? Start here.