Opt-in your prospectin’
Give your prospect a chance to say “yes.”
A close friend of mine is a nurse and a big part of her job is getting older patients to “opt in” to a free mammogram.
Most of her co-workers simply ask:
Would you like to have one?
Whereas my friend pitches it a little differently:
I can get you an appointment for next Thursday at 2pm. It’s a free assessment. Make sure you bring your insurance card. Do you need a ride there?
See if this helps:
Of course you can’t be quite that assertive
Unless you offer life-saving treatment
But you can reach out to your prospects in a way that lets them put the least amount of effort to arrive at a decision.