7-Second Thoughts November 18, 2022

Opt-in your prospectin’

Give your prospect a chance to say “yes.”

A close friend of mine is a nurse and a big part of her job is getting older patients to “opt in” to a free mammogram.

Most of her co-workers simply ask:

Would you like to have one?

Um, no.

Whereas my friend pitches it a little differently:

I can get you an appointment for next Thursday at 2pm. It’s a free assessment. Make sure you bring your insurance card. Do you need a ride there?

See if this helps:

Of course you can’t be quite that assertive

Unless you offer life-saving treatment

But you can reach out to your prospects in a way that lets them put the least amount of effort to arrive at a decision.

I’m here,


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