People want to be spoken to directly – unless it’s about their problems.
Sometimes it feels good to be talked to directly on a website
Other times, it can feel oddly personal
And borderline accusatory.
See if this helps:
When you want the prospect coming to your website
Or reading your emails
To feel empowered
Talk to them like I’m speaking with you now
See what I did there with the “you” ⬆️
But when there’s a problem to point out
No one wants to be the only one who has it
You know what your problem is?!
Instead, try something like: “most people struggle with … (your problem)”
P.S. You got a problem? [ahem!] Sorry, most people struggle with getting their prospect to contact them off their website. If you share this concern, reply here 🙂
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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