You know you have your audience down pat when you deny the opportunity to get “chummy”
My clients come from wildly different backgrounds
Both religiously, politically and culturally
But the commonality is that they all reached out with the same problem
Stated many different ways.
Any kind of personal commonalities that arise
Tend to come months and months into the project
Still, the deeper into your niche you get
You can’t help it
You start to notice
Over time
Who shows up
And maybe it does have something to do with your background
Your culture
The cut of your jib
Or that they like that your jib
Is the complete opposite of their jib
One thing for sure
The only thing they seem to really care about
Is that somewhere along the way
You helped them consistently enough
For them to want to reach out
Based on something you said
Or did
That worked.
I’m here,
Kevin