The reason Chris Voss’s Masterclass youtube trailer is one of the most popular isn’t because he’s a former F.B.I. hostage negotiator.
Anyone can claim to do what he does
It’s because soon after he makes his claim to being one of the finest hostage negotiators in the world, he tells you how he’s going to use his expertise to help you …
“Learn everything from bargaining, reading body language, to the neuroscience that you should use to literally bend people’s reality.”
I signed up immediately.
P.S. Masterclass trailers clock in at around 2 1/2 minutes. Your prospect will give you maybe 7-10 seconds on your homepage. To be fair, it’s an entirely different medium. But assuming you keep it short, you can accomplish something no other Masterclass pros have. You can get people to sign up for a short 5-7 email course where all you do is try to add value to your prospect’s life in a more intimate setting than how you do it now.
P.P.S. Watch the trailer one more time. Do you get the feeling that Chris Voss could write a daily email about the Art of Negotiation? Reply now if you want to find that 1 thing you could write to your prospects about consistently in a way that feels like you would never not love doing it 🙏