“Find the torture you’re most comfortable with, and you’ll do well.” ~ Jerry Seinfeld
We all have to reach out to our prospects
So unless you enjoy cold calling
It means we all have to write:
Our website
Emails
Tweets
Pitches
Proposals
And/or
All the above.
See if this helps:
Try to figure out the least amount of effort it takes
In the smallest amount of time
To communicate your value
In your medium of choice
For a week.
If it feels like a slog
Switch to something else
But if you get good responses
Or you simply enjoy it
Which is the most important factor
Keep going.
I’m here,
Kevin
P.S. Seinfeld writes every day. He says it’s the key to his whole career. But even he finds the process somewhat uncomfortable. So when his daughter Sascha, now an aspiring comedian herself, came to him one day and said she was going to spend the whole day writing he replied, “Write for an hour and walk away.”