How to make your prospect feel more like a guest on your show rather than a deer in your headlights
Here are the highlights of my “cold call” with Kyle Tothman (used with permission) who reached out to me directly on LinkedIn:
KYLE: Hey Kevin – how’s it going? What are higher level prospects? 🙂
Kyle is referring to my LinkedIn profile where I offer to help people start 1 on 1 conversations with higher-level prospects
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KEVIN: Great question! People willing to at least entertain the idea of hopping on a zoom with a clear idea of what you offer and how much it costs.
That make sense?
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KYLE: Yeah – totally. How do you like to do that, in a general sense?
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KEVIN: I teach people to find out what their prospects most urgently need and how to write emails that help those same prospects solve the problem themselves.
When they start getting replies, I build their audience with folks who need that problem solved urgently enough that they want to have a conversation about it.
It’s a process, for sure – often 12 weeks, give or take a week 😂
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KYLE: Haha – yep! I can imagine it would take some time. Do you have a good way to generate those types of leads for the emails?
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KEVIN: I’ve had a lot of success bringing people from my clients’ LinkedIn to their email lists, but I’m always open to anything that’s worked for people. You got anything?
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KYLE: Ah, yes. I currently drive leads from Google Ads, but who knows what that future may bring with Google! 🙂
I can drive up to 20-30 a day, but it depends on the industry
Google is a difficult beast to tame.
What size clients do you usually work with?
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KEVIN: Mostly independent professionals but also midsize companies with at least 1 or 2 sales people
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KYLE: Nice! Let me know if you have any clients that may need some AI automation / lead gen / digital marketing – I’m a wiz when it comes to that stuff
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KEVIN: Will do. As a matter of fact, some of my readers might. Mind if I use our thread in a future email?
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KYLE: Absolutely! And thank you!
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I’m here,
Kevin