7-Second Thoughts January 15, 2025

Pop Tart your website

You ever look at a box of Pop Tarts? They have directions. Can there be a simpler food item? ~ Brian Regan

When offering your service on a home page or sales page

The further down the page your prospect goes

Consider erring on the side of over-explaining

Not to the point of actually making it more complicated

Been there

But more to the point of making sure

That your client experiences the most gratification

With the least delay.

I’m here,

Kevin

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