Knowing your prospect really, really well can greatly reduce your writing time.
Whether you’re writing to your prospect from your website, in an email or on LinkedIn
Knowing who they are
What they want
And what they need
Speeds up your writing time
Like no other.
P.S. Here’s an exercise. Try writing your Fast Pitch in as rough of a form as possible.
P.P.S. Then try writing 1 email to your list in 25 minutes. Absolutely feel free to send me that email, especially if it helps you hold yourself accountable 🙂