7-Second Thoughts June 6, 2023

Script your sales calls

Done right, your marketing should make its way into your sales calls.

Whatever value you offer to your prospect

In the form of consistent outreach

I call it “business words writing”

Tends to work its way into your subconscious

And before you know it

Without even thinking about it

Those very same words

Come out in conversation

With your prospect.

It’s almost as if you’re reading your latest email

Or LinkedIn post

To your prospect

Out loud

From memory.

I’m here,


P.S. I’ve long wondered whom consistent outreach benefits more – the writer or the prospect. Hopefully it’s equal. But rest assured, if you focus on helping people, you’ll get just as much out of it as your reader.

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