Done right, your marketing should make its way into your sales calls.
Whatever value you offer to your prospect
In the form of consistent outreach
I call it “business words writing”
Tends to work its way into your subconscious
And before you know it
Without even thinking about it
Those very same words
Come out in conversation
With your prospect.
It’s almost as if you’re reading your latest email
Or LinkedIn post
To your prospect
P.S. I’ve long wondered whom consistent outreach benefits more – the writer or the prospect. Hopefully it’s equal. But rest assured, if you focus on helping people, you’ll get just as much out of it as your reader.