What if your marketing went to press in 25 minutes?
Talking email writing with Dan Oshinksy of “Not a Newsletter”
He brought up his days covering the Washington Nationals baseball team for the New York Times
And how his articles were often due in 25 minutes
Or less (!)
Sounds crazy until you realize
That so many of the great news articles you’ve read
For world-renown publications
Have been written in less time than it takes
For people to have a MEETING
About their marketing
Much less write it.
See if this helps:
Be like Dan.
Just set a timer to 25 minutes
And write whatever comes to mind
That solves a problem
For your prospect
And send it to them.
P.S. It’s highly likely that you will not know what to write before you start the timer. That little miracle happens once the timer begins its countdown. Absolutely feel free to reply with your draft or how you felt afterward.