Try not to give away the solution to your prospect’s problem
At least not right away
Over the course of your homepage
Start to unmask the authentic nature of the problem itself
How it feels to have that problem
The specific consequences and struggles associated with it
So that about two thirds of the way down the page
You’ll have built up enough agreement and tension with your reader
For your prospect
To pop the question:
Will you introduce yourself to me?
KevinP.S. What took you so long? 🤣
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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