Know where you want your prospect to go and then take them there.
See if this helps:
WEBSITE: Girl Gone Good – A hiking trail website based in Almonte, Ontario Canada
FIRST 7 SECONDS: Resources to fuel your hiking adventures and well-being in nature
BUT WHY DIDN’T THEY JUST SAY: Fuel your hiking adventures
Because that’s a lot of pressure! 😳
Besides, their website visitor already knows they want “adventure”
They want to know “how”
WITH ONE WORD: Resources
They’ve got the answer to their problem
Planted in their head
And then of course
The ACTUAL resources.
Seems so simple
Yet so difficult to keep your prospect
From going off the trails 😉
P.S. Visitors to this simple hiking trail website get to be the hero who discovered this fabulous resource. And when you’re the hero, you tend to remember the guide who gave you your superpowers because of course you want more of them 💪
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