A: Perhaps not.
The minute your website says what you sell
Your prospect thinks:
So if we get on a call, you’re gonna try to sell me the thing your website says that you sell.
Um, no thanks.
You might consider focusing the first 7 seconds of your website
On the problem you solve
For the person coming to your home page
Without any mention
Of the thing you sell
That does the solving.
You can get to the solving thing you sell
Once they book a call
That allows you to dive deep enough
Into the problem they’re coming to you with
To see just how much they value
The level of pain
Your particular brand of solving
Might relieve them of.