7-Second Thoughts December 16, 2023

Q: Should you say what you sell?

A: Perhaps not.

The minute your website says what you sell

Your prospect thinks:

So if we get on a call, you’re gonna try to sell me the thing your website says that you sell.

Um, no thanks.


You might consider focusing the first 7 seconds of your website

On the problem you solve

For the person coming to your home page

Without any mention

Of the thing you sell

That does the solving.


You can get to the solving thing you sell

Once they book a call

That allows you to dive deep enough

Into the problem they’re coming to you with

To see just how much they value

The level of pain

Your particular brand of solving

Might relieve them of.

I’m here,


Like this message?