If all people read are headlines, why not make everything headlines?
We’ve all grown accustomed to skimming websites
As if we were on a paywalled news homepage skimming for something dramatic
Duh-duh-DUHHHH!
It only makes sense then that your prospect would do the same to your website
But what if you gave them no other choice but to read maybe …
65% of your website
What would you say?
And more importantly …
What would you leave out?
I’m here,
Kevin
P.S. This might be a good time to use my new website as an example …