If all people read are headlines, why not make everything headlines?
We’ve all grown accustomed to skimming websites
As if we were on a paywalled news homepage skimming for something dramatic
It only makes sense then that your prospect would do the same to your website
But what if you gave them no other choice but to read maybe …
65% of your website
What would you say?
And more importantly …
What would you leave out?
P.S. This might be a good time to use my new website as an example …
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