What if what you’re working on is not what you should be working on?
For many many days and months prior
I’ve been recommending that you LIMIT
Your prospect outreach writing time
Ideally to 25 minutes or less
By literally setting a timer
And hitting “publish” when the timer goes off
Warts and all
But what I haven’t mentioned until today
Is that a 25-minute timer
Can run your whole business
See if this helps:
Even if you’re not sitting down to write a post or an email
Just the sheer act of sitting down at a desk
Probably means there’s a keyboard
Some tapping of keys
And some thinking.
Before you start any of that
Set your 25-minute timer
Start typing whatever it is you need to write
After 25 minutes.
And take a 5-minute break.
Here’s the thing:
This starting and stopping
Which oddly enough was invented to create “Flow”
Serves you in 2 ways:
It keeps you from procrastinating
It’s just 25 minutes. I can pretty much do anything for that long.
And gives you the chance to step back and take a look at what you’re doing and decide:
Was that worth it?
Do I want to do another 25 minutes?
Or did this little 5-minute break just save me hours and hours and hours of working on something that
As it turns out
Was not the best use of my time.