7-Second Thoughts June 23, 2024

Rebrand you – not we

If your prospect can’t find you in your brand, who are they supposed to contact? 

I noticed my email service provider is rebranding

And making kind of a big deal about it

Which I’ve never understood why I should care about these things

Check out our new website!

We remodeled our office!

Look at our new logo!

This “news” is not exactly news

Nor does it provide much value

But it can

If it has your name

And your words

Rather than 

We, Our, Us, The Team, The Company

None of whom your prospect is likely to reach out to

Start a conversation with

Or ask questions

All because of the often overlooked

Enormous burden

Of initiating a conversation





I’m here,


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