If your prospect can’t find you in your brand, who are they supposed to contact?
I noticed my email service provider is rebranding
And making kind of a big deal about it
Which I’ve never understood why I should care about these things
Check out our new website!
We remodeled our office!
Look at our new logo!
This “news” is not exactly news
Nor does it provide much value
But it can
If it has your name
And your words
Rather than
We, Our, Us, The Team, The Company
None of whom your prospect is likely to reach out to
Start a conversation with
Or ask questions
All because of the often overlooked
Enormous burden
Of initiating a conversation
With
More
Than
1
Person.
I’m here,
Kevin