7-Second Thoughts August 23, 2021

Relax, you’ve got 7 seconds

Your prospect decides within 7 seconds of coming to your website if they’re going to stick around.

Turns out, that’s all the time you need.

Just keep the first message they see (your headline) laser-focused on them.

That’s what makes them care about what you do.

Once they care, they’ll give you more time.

I’m here,


P.S. Jerry Seinfeld had this to say on Tim Ferris’s podcast: “Writing is the most difficult thing you can do.” Don’t stay stuck for too long. Reply to this email and I’ll shoot you some 7-second headlines for your website.

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