7-Second Thoughts May 19, 2023

Replies vs. Likes

Would you rather have a reply to an email or a “like” from social media?

There are seemingly disparate goals for your email subscribers

And your social media connections.

Both include potential customers

But only one consistently

Books appointments with them.

Over the course of 3 years

Posting regularly to both audiences

Email has won by a mile.

And “by a mile” I mean:

Booking high-value calendar appointments

But dear reader, there’s more:

Seeing that bolded reply in your inbox

With a subject line that you wrote

Feels exponentially more thrilling than a


Due to the distinct possibility

For a meaningful

1 on 1 conversation

That requires you

Getting to do

What you love.

I’m here,


Like this message?