Would you rather have a reply to an email or a “like” from social media?
There are seemingly disparate goals for your email subscribers
And your social media connections.
Both include potential customers
But only one consistently
Books appointments with them.
Over the course of 3 years
Posting regularly to both audiences
Email has won by a mile.
And “by a mile” I mean:
Booking high-value calendar appointments
But dear reader, there’s more:
Seeing that bolded reply in your inbox
With a subject line that you wrote
Feels exponentially more thrilling than a
Due to the distinct possibility
For a meaningful
1 on 1 conversation
That requires you
Getting to do
What you love.