You’re not being impolite, you’re being clear.
To get more responses from your emails
(Not just the ones going out to your list)
You might hold back on the obligatory
Thanks so much!
End with the action you’d like your reader to take.
And here’s why:
Adding a “thank you”
Tends to water down whatever it is you need from them that might be a liiiiiitttle uncomfortable
Which is probably why it feels appropriate
To toss them a thank you
To make what you’re asking
Go down a little easier.
Here’s the thing:
If what you are looking for
Is simply a reply
Any reply will do
Try ending your email with either:
You’d like your prospect
Because here’s the real thank you:
You’re actually doing your prospect
By making it as easy as pie
To respond with what you need.
And if you still want to show
Your appreciation and gratitude
You can always build it into