Err on the side of not having a tagline at all
Trying to sum up your whole business in a simple, punchy tagline can actually force your prospect to work harder to figure out what you do.
See if this helps:
Before you go all-in on a tagline
Try getting your homepage headline down to about 7 seconds
Even if that first draft clocks in at about 47 seconds
And here’s why:
By making it nice and long
Waaaayyyy over 7 seconds
And letting yourself write without any constraints
You’ll get to say everything you want to say about your business
So that you can get to the fun part:
Editing it down to something very simple
And insightful
That doesn’t feel like marketing
And provides way more value to your prospect
Than a tagline.
I’m here,
Kevin