Rogaine for Women is marketing
Same exact ingredient
And yet, if you look not even closely at the Rogaine for Men package
It clearly states:
Not for Women
But when I asked our daughter’s dermatologist why she couldn’t just use Rogaine for Men
Seeing as how it’s stronger
And cheaper
She confirmed what I thought all along:
It’s just marketing
And cheaper as a generic 😉
See if this helps:
You can create exclusivity
Without the total nonsense and sliminess
By making your prospect decide if they want to risk doing business without you
By saying who your product or service is for
And who it is not
But should you decide to go this route
Going Rogaine
And saying “yes”
To the prospect to whom your product or service
Is genuinely NOT for
Will probably lead that prospect
And many others
To the cheaper version
Of what you do.
I’m here,
Kevin