Make it as gosh darn easy as possible for your prospect to reply.
If what you ultimately want from your outreach
Is simply a reply from your reader
Try feeding them the first few words
Of the kind of reply
You’re looking for
In my very first email
To subscribers of this list
I ask them what success would look like for their business
And almost every response starts with:
Hey Kevin, success for me looks like …
Which means I’ve set everything up
So that all they have to do
Is fill in the blank.
P.S. I do love the “What does success look like for your business?” question for welcome emails, because not too far beneath the surface of the answer lies a problem – which you have to know before you know how or if you can help your prospect.