Results:

The Kennedy Test

Ask NOT what your homepage headline can do for your prospect. Ask what your homepage headline can do for YOU ~ Not John F. Kennedy, 35th President of the United States Now that you’ve written what you do and why your prospect should care In the first 7 seconds of…

Never email more than 1 person

Did’ja ever notice that when your email talks to more than 1 person, you get zero responses? What’s the deal with that? Here’s the deal with that: Whether it’s a direct email or an email blast like this one If if feels like the writer’s attention is divided The people…

Field test your website

Use LinkedIn to focus group your homepage headline. If you’re getting cold feet On your homepage headline LinkedIn is becoming a good place To test out your content Ideas And even your target audience. See if this helps: Take no more than 5 minutes And change your LinkedIn profile headline…

The website that aces the high school reunion test

Could you introduce your business to an old chum in 7 seconds or less? Brad Herrmann started Call-em-all about a decade after we went to high school. I caught up with him at our 30th: KEVIN: Brad! How ya been, buddy? What’cha got goin’ on? [KEVIN STARTS 7-SECOND TIMER HE…

“We (sort of) sold our home!”

With regard to consultative services, collaboration tends to lead to far more profitable outcomes. We’re telling everyone we sold our home When the truth is, our real estate agent The fabulously talented Travis Erickson Of Remax Results In St. Paul, Minnesota Sold it for us  Then again … The process…

If you want your website to be taken seriously

Sometimes a bunch of plain old words gets it done. In fact, a lot of times it does. Think about it: Every chapter book on the planetĀ  Looks the same It’s page after page Of just plain  words Greatest books ever Just pages of words Comedian Nate Bargatzi: “I never…

Your standup routine

Your marketing could be considered a comedy act. Because a comedian lives and dies by whether or not they get a laugh They’re always on the hunt for new material to test out Most of which they write In sporadic moments Throughout their day Which in turn makes them highly…

We sell ourselves first.

If we’re not sold on what we do, our prospect won’t be either. Imposter syndrome has been overhyped a bit And feels like it’s starting to come back down to earth Meaning: It’s ok, really. We all feel like imposters to some extent. It means we care about what we…

Your website’s audio version

Your prospect wants you to read your website out loud to them – live and in-person. People hopping on a sales call with you Almost certainly came by means OTHER than your website Most likely by way of email, a referral, LinkedIn post Or networking event Regardless: You have to…

Pick your voices

Working FOR yourself doesn’t have to mean working BY yourself. Being a solopreneur has its perks But we always have to be aware Of getting stuck listening to one voice Ourselves To the point where we wake up one day And suddenly realize We’re the Smartest Person in the Room.…