is a can’t-lose strategy – even if you lose.
We mock political candidates who lose
But for some reason, those so-called losers
Do pretty darn well
And here’s why:
They’re forced to set themselves apart from their competitors
Thus garnering the kind of attention
That makes them memorable
See if this helps:
Consider offering your product or service
To your most ideal market
At a price worthy of the value you believe it has
Then sell it with conviction
Everywhere, every place, every corner of the earth you can
And here’s why:
Even if you fail
Especially if you fail
You’ve gone on record
And on social media
And on email
And on podcasts
Saying:
This is what I offer
And why I believe you should care
Over and over and over again
With hyper consistency
Creating one of the most valued commodities in our culture today:
Relevancy.
And relevancy
Has an unbeaten record
Over the longest period of time
Of creating demand.
I’m here,
Kevin