Warning: Many many many an offering has never launched due to the very limiting and self-destructive belief of: I’ll write the sales page before I sell it.
If you’ve got a new service you’re thinking of offering
Just sell it.
Like, today.
Like, right now
In an email
Here’s the thing:
Rather than put off selling
Use the selling itself
To help you write your product offering
Crazy as it may seem
Your prospect may in fact write your sales page for you
And even better
If you ask them the right questions
They’ll help you build the product or service
And make it even better.
See if this helps:
Get your offer 70-80% where you want it
Close enough
And get it out there
Over email, LinkedIn or both
Then, when your prospect takes you up on it
Use them
To sweeten the deal.
Just do it,
Kevin