I don’t see much difference between writing and selling a website
Websites are weird like that
Whether you’re deciding on a copywriter for your website
Or your copywriter is deciding whether or not to write yours
Both of you have to get what you need from the call:
The business owner must be confident that they can trust the copywriter to understand their business
Which you can’t get from a portfolio alone
And your writer must have the confidence
That you’re going to give them everything they need to make both of you look good.
See if this helps:
Even on the sales call
The bulk of your time should be spent writing, rather than selling, your website.
Seriously, as long as you’re both on the call,
Go ahead and start writing.
Trust me, you’ll both leave feeling pretty darn good about yourselves
Which is the only selling you need to do.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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