Asking someone in your industry for feedback gives them the power to tell you what they ultimately want.
Can I get some feedback on this?
Is one of the most powerful phrases you can use
To start a conversation with a prospect.
The start of that kind of conversation
Rarely winds up as a sale
And that’s the whole point
The person you’re talking to understands
Which motivates them to tell you
What they do not like about your pitch
In a way they never would
If you were trying to sell them.
Here’s the upside:
Whatever words are spilled in that conversation
Write them down.
Not only is that person likely to refer you to a new prospect
But the feedback they give you
Could literally write critical parts of your pitch
And your marketing