Pay attention to your gripes. They might just be perfect emails.
When you come on a call with me
Invariably this will happen
You will go into a long story about your business
Or even your personal life
Or politics (!)
And I will begin typing as you talk.
I can’t help it. I’m a voracious note taker.
And as you go on and on about your client
Your business
The economy
The government!
Or in one case
The GPS on your digital watch
I’ll being to type even faster
And eventually you’ll apologize for going on a (sometimes profanity-laden) bender about what’s really chapping your hide
And I’ll say, “Absolutely no need to apologize. All you did was write a perfectly good email. Sure, I typed it, but you wrote it. And here it is.
Please take 2 minutes tops to give it a quick once-over and send it out to your list immediately after our call.
See if this helps:
If you find yourself churning through a story over and over again, it’s highly likely that what you have there is not mad rambling, it’s something you care deeply about. And just having shown up for our call with your game face on, that story that at first glance looks like a distraction is almost certainly a fantastic metaphor, example or insight that will have your prospect on the edge of their seat.
Pay attention to what irks you.
In email form
It can be pure gold.
I’m here,
Kevin
P.S. I’ll be paying attention too. I am always listening for your next email. (Seriously, I can’t help it. The email you’re reading right now started off as a rant in the shower
🛀🏿 🤬
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