When in doubt, go with words your prospect uses.
Ideally, you’d have your prospect write your website with you
Side by side
Second best is a copywriter that can listen for the words your prospect uses.
See if this helps:
When you’re collaborating on your website
Headlines, subheads, and body copy will fly
But if there’s a little tension
And you’re not sure about whether or not to go with your words
Or the words of a trained professional copywriter
Go with yours and here’s why:
You have the greatest exposure to your customer
And the more of her or his words that are on the page
The more they’ll trust that you
And no one else
Can solve their problem.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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