Your homepage is likely selling even when you don’t mean for it to
And not selling what you you would prefer it to
And here’s why:
You’ve been led to believe that you need all the things in the first 7 seconds of your homepage
Call to action
Visuals of some kind
That’s just the way it’s always been done, right?
Except that all of those things are selling something:
Look at this picture
Sign up for this
Decide if you want to do that
Interpret the deeper meaning behind my logo
Needless to say, it’s a lot to put on your prospect’s plate
And that’s just in the first 7 seconds!
See if this helps:
Before you start unwittingly selling
Try picking the one thing you really want your prospect to do
Above all else
And sell that one thing:
SIGN UP FOR MY NEWSLETTER HERE >>
And let go of everything else
Until after you’ve asked your prospect the most important thing
That you’d like them to consider.
P.S. I say an email newsletter only because it’s another way of selling your prospect on giving you a lot more chances to add value to their business on a consistent basis. Sort of like when you were a kid and you finally figured out the answer to “If you could have one wish” and the answer was obviously “3 MORE WISHES!”