Your homepage is likely selling even when you don’t mean for it to
And not selling what you you would prefer it to
And here’s why:
You’ve been led to believe that you need all the things in the first 7 seconds of your homepage
✔️ Navigation
✔️ Logo
✔️ Call to action
✔️ Newsletter sign-up
✔️ Visuals of some kind
That’s just the way it’s always been done, right?
Except that all of those things are selling something:
Look at this picture
Learn more
Call me
Email me
Sign up for this
Go here
Decide if you want to do that
Interpret the deeper meaning behind my logo
Needless to say, it’s a lot to put on your prospect’s plate
And that’s just in the first 7 seconds!
See if this helps:
Before you start unwittingly selling
Try picking the one thing you really want your prospect to do
Above all else
And sell that one thing:
SIGN UP FOR MY NEWSLETTER HERE >>
And let go of everything else
Until after you’ve asked your prospect the most important thing
That you’d like them to consider.
I’m here,
Kevin
P.S. I say an email newsletter only because it’s another way of selling your prospect on giving you a lot more chances to add value to their business on a consistent basis. Sort of like when you were a kid and you finally figured out the answer to “If you could have one wish” and the answer was obviously “3 MORE WISHES!” 🤣
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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