Your homepage is likely selling even when you don’t mean for it to
And not selling what you you would prefer it to
And here’s why:
You’ve been led to believe that you need all the things in the first 7 seconds of your homepage
Navigation
Logo
Call to action
Newsletter sign-up
Visuals of some kind
That’s just the way it’s always been done, right?
Except that all of those things are selling something:
Look at this picture
Learn more
Call me
Email me
Sign up for this
Go here
Decide if you want to do that
Interpret the deeper meaning behind my logo
Needless to say, it’s a lot to put on your prospect’s plate
And that’s just in the first 7 seconds!
See if this helps:
Before you start unwittingly selling
Try picking the one thing you really want your prospect to do
Above all else
And sell that one thing:
SIGN UP FOR MY NEWSLETTER HERE >>
And let go of everything else
Until after you’ve asked your prospect the most important thing
That you’d like them to consider.
I’m here,
Kevin
P.S. I say an email newsletter only because it’s another way of selling your prospect on giving you a lot more chances to add value to their business on a consistent basis. Sort of like when you were a kid and you finally figured out the answer to “If you could have one wish” and the answer was obviously “3 MORE WISHES!” 