7-Second Thoughts March 1, 2023

Subliminal sales

Your homepage is likely selling even when you don’t mean for it to

And not selling what you you would prefer it to

And here’s why:

You’ve been led to believe that you need all the things in the first 7 seconds of your homepage

✔️ Navigation

✔️ Logo

✔️ Call to action

✔️ Newsletter sign-up

✔️ Visuals of some kind

That’s just the way it’s always been done, right?

Except that all of those things are selling something:

Look at this picture

Learn more

Call me

Email me

Sign up for this

Go here

Decide if you want to do that

Interpret the deeper meaning behind my logo

Needless to say, it’s a lot to put on your prospect’s plate

And that’s just in the first 7 seconds!

See if this helps:

Before you start unwittingly selling

Try picking the one thing you really want your prospect to do

Above all else

And sell that one thing:


And let go of everything else

Until after you’ve asked your prospect the most important thing

That you’d like them to consider.

I’m here,


P.S. I say an email newsletter only because it’s another way of selling your prospect on giving you a lot more chances to add value to their business on a consistent basis. Sort of like when you were a kid and you finally figured out the answer to “If you could have one wish” and the answer was obviously “3 MORE WISHES!” ????

Like this message?