Learning to take over a business starts with learning the business better than the person you’re taking it over from.
And there’s no better way than writing about it
A little bit at a time
Without overthinking it
Knowing when to walk away
And when to come back to it.
You internalize what your company does and why your prospects should care
In a way that helps you re-shape the company
In your image.
In other words:
You get to truly own it.
BONUS: Current and future prospects, clients and customers – not to mention your employees – get to feel like they’re having a 1 on 1 conversation with the new Top Dog.
P.S. Need help? I will be offering this as a 16-week service called Homepage PLUS starting next week. Reply for the deets or even just a little nudge in the right direction.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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My postal address: Kevin Freidberg, 729 N. Washington Ave., Suite 07126, St. Paul, MN 55102
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