You cannot write your website in a vacuum.
Every standup comic performs open mic nites
Famous or unknown
Or dirt poor:
Seinfeld, Schumer, Chappelle, Sykes, Wong, Hart, Gervais, Aziz …
On any given night at any given comedy club
Any one of them might drop in
Do a set
But it’s the only way to see if they’re material is resonating.
Your website must do the same.
See if this helps:
Write your website
And then take it on the road.
Include bits and pieces in your email newsletter
Your sales calls
Webinars and speaking engagements
And see what lands.
Whatever gets a response
Or books you the next appointment
Earns a spot on your website.