When you can’t see a path, you will stop dreaming of the destination. ~ From “Hidden Potential” by Adam
Showing your prospect not just the outcome of what happens when they work with you
But also a clear path
Ending in a detailed picture
Of what things are like
After you’re done working together
Is a little like showing them the answers to the test
The night before
And how they’re going to crush it
Tomorrow
And the next day
And the day after that
Long after you’ve left the scene.
I’m here,
Kevin